The Marketing Role in a CSR Company Essay Example | Topics and Well Written Essays - 500 words

The Marketing Role in a CSR Company - Essay Example The marketing angles are also in line with what the different publics require from the aegis of Shell and how Shell as a global company has brought about these deliverables in a quantifiable capacity. Â  Shell has concerned itself with health, safety, and other significant issues on a worldwide basis. This has meant that quite a heavy spending has been focused towards the CSR ranks, which indeed is a very positive aspect that is brought forward by the top management at Shell. Shell believes in empowering small and medium business entrepreneurs through its different programs (Ralston 2002). It has also endeavored to provide the poor and needy the much-needed food and shelter through a series of programs, all of which are geared to uplift the image of Shell in the long run. What is more understandable is the fact that Shell has been able to give in its best for quite a while now and the same will continue to be the case in the times to come, since its measures and initiatives are very coherent and strong. Â  The role of marketing within the CSR domains is also very important for Shell since the global player within the oil company understands that if it does not involve its own self in a very reasonable way within the minds and hearts of the customers, then it would be very difficult for it to claim its place within the relevant industrial settings as well (Sims 2003). Hence Shell’s role is to come out as an honest player which it is trying its best to project in different walks of life (Bennett 2002). However, there are times when controversies do arise and more so within the aegis of whistleblowing patterns making the rounds of the top organizations in the present times. Shell’s responsibility does not end here at all. It has to keep moving forward and satisfy its publics in such a way that they feel privileged and has a very positive view of the oil company that has changed the CSR definition. Â  

Letter to the editor Essay Example | Topics and Well Written Essays - 500 words - 5

Letter to the editor - Essay Example Does dieting cause weight loss?No, dieting does not cause weight loss, on the contrary it is the main contributor of obesity among many people. The reason as to why dieting results to weight gain instead of weight loss is that by not eating, one is bound to get hungry. Whereas people that are not dieting eat only once, this is not the case for persons on diet. This is because unlike their counterparts not on diet, these people consume little food but on several occasions (Brune). Hence, at the end of the day such people end up consuming more than those who are not on diet. People on diet have the belief that fats cause obesity; hence, they avoid food enriched with fats and opt for carbohydrates. According to Brune, this ends up doing more harm than good to those on diet. Studies show that too much consumption of carbohydrates promotes the increase in blood sugar levels causing high insulin levels. Insulin is directly responsible for increase of fat storage in the body. It is therefore evident that instead of weight loss, dieting plays a major role in weight gain. Although many researchers claim dieting does more harm than good to one’s body, not everyone is in agreement with this claim. This is because some researchers claim that dieting indeed causes weight loss. For instance, according to Yuhnke (2), there are certain types of food that if consumed could result to cutting of calories. According to Yuhnke, some of the foods that one ought to consume while on diet include Egg-Tofu, Sandwich pepper and Sardines pepper. Dieting is the process where one restrains from the normal consumption of food in a move to reduce his or her weight. Although many people have the perception that dieting results to weight loss, it is not the case. This is because studies show that dieting makes one fat instead of slim. The reason why dieting promotes weight gain is because it triggers body hormones hence making them behave as if they are starving and are